Niche Interiors

Turnkey Interior Design | San Francisco Peninsula Estates

A beautiful home requires more than great taste — it requires flawless execution. Niche Interiors provides end-to-end turnkey project management for luxury homes across the San Francisco Bay Area Peninsula, including Atherton, Woodside and Hillsborough. We handle every detail from first concept through final installation so you never have to coordinate across vendors, contractors, or timelines alone.

Niche Interiors was founded in 2007 by Principal Designer Jennifer Jones, a LEED AP and Founding Member of the Good Future Design Alliance. Our award-winning firm is trusted by some of San Francisco and Silicon Valley’s most discerning clientele, including tech founders, Venture Capitalists, CEOs and long-term legacy clients who often return for multiple homes across their properties. These relationships reflect Niche Interiors’ thoughtful and streamlined process, clear communication, and full-service approach. Niche Interiors has appeared on the coveted Luxe Gold List and is an AD Pro Featured Designer. Our residential projects have been featured in Architectural Digest, Elle Décor, Forbes and The Wall Street Journal. With 90+ five-star reviews across Google and Houzz, multiple ASID Gold Awards and 19 years in business in San Francisco, Niche is a trusted partner in high-end luxury interiors.

luxury home renovation in hillsborough, California by top interior designer niche interiors

What is Turnkey Interior Design?

One Team. Every Detail. Zero Gaps.

Most clients working on a luxury renovation quickly discover how many moving parts are involved — designers, architects, builders, furniture vendors, trades, art consultants, specialty craftspeople. Without a single point of accountability, decisions stall, timelines slip, and costly mistakes compound. Our turnkey project management model solves this. From the initial discovery call through the day your home is installed Niche Interiors’ team manages the process — coordinating across every discipline, managing schedules and budgets, and holding the vision consistent from start to finish. This is especially valuable for busy founders and executives who want to be involved in key creative decisions but don’t have the bandwidth to be involved in every detail.

What to Expect from a Full-Service, Luxury Interior Design Project

Niche Interiors' turnkey approach covers the full arc of a high-end home renovation or new build — from strategic planning and creative development through procurement, construction oversight, and white-glove installation.

Design
  • Initial discovery and lifestyle assessment
  • Space planning and furniture layout
  • Concept development and mood boards
  • Material and finish palette selection
  • Fabric, rug, and textile curation
  • Decorative lighting design
  • Window treatment design and specification
  • Custom furniture design
  • Art and accessories selection
  • Photorealistic 3D renderings
  • Sustainable material sourcing
Procurement & Construction
  • Detailed budget development and tracking
  • Vendor sourcing and communication
  • Purchase order management and tracking
  • Custom workroom coordination
  • Architect and builder collaboration
  • Weekly construction site meetings
  • Trade coordination across all disciplines
  • Change order review and approval
  • Quality control at every production stage
Delivery & Installation
  • White-glove receiving and warehousing
  • Delivery inspection and damage management
  • Dimensioned room-by-room installation plans
  • Furniture placement and styling
  • Artwork curation and installation
  • Accessory and object placement
  • Final punch-list walkthrough
  • Post-install follow-up and adjustments
Luxury Woodside Home with interior design by niche interiors

How a Turnkey Project Unfolds

Every project is different, but the structure is consistent: a clear sequence of phases with defined milestones, client checkpoints, and no surprises.

1
Phase One

Discovery & Scope

Weeks 1 – 2

We begin with an in-depth consultation — a walkthrough of your home, a conversation about how you live, and a review of your goals, budget, and timeline. From this we build a project brief and a realistic scope of work. This phase prevents costly misalignments before design work begins.

2
Phase Two

Design Development

Weeks 3 – 8

Our designers develop the overall aesthetic direction — space plans, material palettes, furniture layouts, and visual references. Photorealistic renderings help you see the vision clearly before anything is ordered. Once the concept is approved, we develop every room in detail — specifying furniture, fabrics, finishes, lighting, and custom pieces. You review and approve at structured milestones. Our project manager begins building the procurement schedule and coordinating with the architect and contractor.

3
Phase Three

Procurement & Production

Months 3 – 12+

Once furniture selections are finalized and the client approves a detailed furniture invoice purchase orders are placed and tracked across vendors. Custom pieces go into production — our designers visit workrooms, verify specifications, and ensure quality at every stage. All items are received at our San Francisco receiving warehouse, inspected, and held until the home is ready for installation. Lead times for luxury and custom furniture commonly run 12–20 weeks.

4
Phase Four

Construction Oversight

Ongoing through completion

For renovation and new construction projects, our team attends weekly site meetings, reviews construction progress, and coordinates between architects, builders, and trades. We catch conflicts early — before they become expensive — and keep the design intent consistent as construction decisions are made in the field.

5
Phase Five

Installation & Reveal

Final 1 – 2 weeks

Installation day is carefully choreographed. Every piece has a designated room and position. Furniture is placed, artwork is hung and the whole home is finished before you walk through the door. We do a final punch-list walkthrough together and return to address any open items within two weeks of completion.

luxury home remodel in Atherton, California by leading interior design firm niche interiors

How Long Does a Turnkey Interior Design Project Take?

Timelines range on high-end interior design projects in the San Francisco Bay Area and depend largely on scope and whether construction is a part of the overall project. At Niche Interiors, straightforward furnishings projects take between 6-10 months to complete. Whole home renovations typically span anywhere from 18 months – 3 years, with schedules determined by each town’s permitting process and the complexity of the project. Ground-up new construction tends to fall in the 3-5 year range.

How much does luxury interior design cost in the Bay Area?

At Niche Interiors we use a cost per square foot metric to determine the furniture budget range for each project. This number is calculated based on recent projects and current furniture pricing, reflecting a mix of bespoke pieces and furniture from trade-only design showrooms with a small amount of retail mixed in. This budget addresses all of the furniture, area rugs, wall treatments, window treatments, decorative lighting and accessories in a home. An average Niche Interiors project falls in $250 – 350 per square foot range.

If you are building a custom home be aware that construction budgets have a huge variance. For high-end Bay Area homes expect to start at $1,200 per square foot and go as high as $3,000 per square foot. The site conditions, location of the project and architectural design all play a part in this number, along with the general contractor selection. There is a shortlist of local contractors that provide a truly turnkey experience for clients at this level and they are worth the premium they demand. Niche Interiors has collaborated with top-tier general contractors in the San Francisco Bay Area, including Van Acker, Peninsula Custom Homes, Moroso Construction and FORMA.

What size homes does your firm take on?

Niche Interiors has completed projects ranging from 2,000 square feet to 20,000 square feet, with an average home falling in the 6,000-10,000 square foot range. A short list of completed residential projects is included below, spanning from the elite Peninsula towns of Atherton and Woodside to pied-à-terres in San Francisco and sprawling vacation properties in Montecito and Napa.

• 8,000 square foot ground-up modern home in San Francisco’s Telegraph Hill neighborhood. Collaboration with Lundberg Design and Andrea Cochran Landscape Architecture. General contractor: Van Acker Construction.

• 7,000 square foot whole home renovation in Woodside with Andrew Mann Architecture and Peninsula Custom Homes.

• 8,000 square foot Hillsborough modern home by Mak Studio Architect. Builder: FORMA Construction.

• 7,500 square foot new construction and furnishings project in Menlo Park. Architect: Jonathan Jang.

• Major renovation and turnkey interior design for 20,000 square foot estate + guest house, pool house and staff quarters in Montecito, California. Historical Architect: Harrison Design. General Contractor: Giffin and Crane.

• Remodel and custom furnishings for 12,000 square foot Atherton home by premiere Peninsula Builder Pacific Peninsula Group.

• Extensive remodel to San Francisco Victorian home with William Duff Architects.

• Modern home on a multi-acre Napa estate including full FF&E. Landscape architect: Terra Ferma.

Client Testimonials:

“They really spoiled me. It was my first large-scale construction project, and working with the Niche Interiors team was relaxed yet professional. We all worked so well together and I couldn’t be happier with the end result.”

– Amanda, Woodside

“The team at Niche Interiors did an amazing job for us. We built a new home in the Telegraph Hill neighborhood of San Francisco and engaged Niche Interiors as we were finishing plans with our architect. They made a super-complicated process incredibly simple. Their interior designers helped design a custom table, advised on the selection of the perfect wood, received all of our furniture, managed returns and repairs for furniture that came in damaged from shipment, and set things up beautifully while we were out of town. Truly amazing. I cannot recommend Jennifer and Niche Interiors more highly!”

– John, San Francisco

“Niche’s greatest strength is their ability not only to bring a clear aesthetic vision, but also to execute it in a way that reflects a client’s priorities and personal taste. Many firms excel at one or the other, but Niche is great at both. Their design development process is highly efficient. They take the time to understand a client’s personal aesthetic and project goals, which allows them to deliver mood boards, layouts, and furniture and fabric selections that are not only on point, but inspiring. The team has exceptional taste and a refined eye for palettes, shape, space, texture, and materials. I especially appreciated how they presented options that nudged me out of my comfort zone, while always respecting the decisions I made—whether driven by style, practicality, or budget. We love our new spaces! They feel fresh, unique, and custom, yet still livable and completely “us.” We couldn’t have achieved this outcome without Niche’s vision, creativity, strong industry relationships, and access to wonderful workrooms.”

– Laura, Los Altos