Niche Interiors

San Francisco Design Center Spotlight: HEWN

We’re excited to kick off our new Showroom Spotlight series – highlighting the personalities and inspiration behind some of our favorite trade showrooms in the San Francisco Design Center! First up, Jeff Holt and Peter West, the savvy, stylish and gracious owners of HEWN in the Galleria. Let’s jump right in with our Q & A!

Owners of HEWN furniture showroom at the San Francisco Design Center

How do you decide to carry a certain brand/designer at your furniture showroom? 

Is it fresh and exciting?  Something our customers will like and/or need?  Can they deliver as promised? We generally feature small, family owned and operated manufacturers. Dealing directly with the creators is very important to us.

What interior design trends have you seen on repeat that you’d love to leave behind?

Bamboo silk rugs do not wear well! Don’t do it. Soulless gray interiors that look like 3D renderings in photographs. Reclaimed wood used as wall covering.

Hewn Furniture showroom at the San Francisco Design Center, one of California's luxury furniture destinations

What are you hoping to see more of in 2018?

Mixing styles – modern and traditional. More individuality, less Restoration Hardware and more Chairish…and great wallpapers.

Which HEWN furniture lines and products are you most excited about right now? 

Ted Boerner’s Hedge Series of casegoods and his Regatta sectional. Ted’s designs are so thoughtfully considered and all the details are expressed perfectly. (Bonus: Ted is a local furniture designer based in San Francisco, California). 

Nightstands designed by Ted Boerner - San Francisco furniture designer

Woven Rugs. They are the next big thing in rug brands – super fresh and innovative designs and a commitment to customer service.  We love all their great textures especially the “Noah” rug (named for the owners young son) and their collection of limited edition artist-designed rugs, especially the Legacies rug by Gregory Siff.

Wool rug from Hewn Furniture Showroom, one of San Francisco's sources for luxury interior design

Stacklab’s square cut burl table tops feature wood that is thousands of years old – they are breathtaking. It takes many weeks of pouring layers of resin in a vacuum chamber to achieve the final product. 

Custom table by Stack Lab, a luxury furniture company represented in San Francisco, California

Give us your top tip for spotting quality in a furniture piece.

If quality is the most important factor in the piece of furniture you are seeking, don’t try to find it online. You can only see the depth of the finish, the quality of the joinery or the feel of the proportion by viewing the piece in real time in a showroom or store.

What do you love about the interior design community in San Francisco? 

It really is The Best.  It is filled with wonderful and creative people of all ages and backgrounds – our clients and customers often become friends.  There is a feeling that we are all in this together, it is collaborative and so creative. Just like this blog! 

A huge thank you to Jeff and Peter for sharing their insights. Be sure to stop by the HEWN showroom at 101 Henry Adams, Suite 480 to see their full range of collections.

Leave a Reply

Your email address will not be published. Required fields are marked *