We’re excited to kick off our new Showroom Spotlight series – highlighting the personalities and inspiration behind some of our favorite trade showrooms in the San Francisco Design Center! First up, Jeff Holt and Peter West, the savvy, stylish and gracious owners of HEWN in the Galleria. Let’s jump right in with our Q & A!
How do you decide to carry a certain brand/designer at your showroom?
Is it fresh and exciting? Something our customers will like and/or need? Can they deliver as promised? We generally feature small, family owned and operated manufacturers. Dealing directly with the creators is very important to us.
What design trends have you seen on repeat that you’d love to leave behind?
Bamboo silk rugs do not wear well! Don’t do it. Soulless gray interiors that look like 3D renderings in photographs. Reclaimed wood used as wall covering.
What are you hoping to see more of in 2018?
Mixing styles – modern and traditional. More individuality, less Restoration Hardware and more Chairish…and great wallpapers.
Which HEWN furniture lines and products are you most excited about right now?
Ted Boerner’s Hedge Series of casegoods and his Regatta sectional. Ted’s designs are so thoughtfully considered and all the details are expressed perfectly.
Woven Rugs. They are the next big thing in rug brands – super fresh and innovative designs and a commitment to customer service. We love all their great textures especially the “Noah” rug (named for the owners young son) and their collection of limited edition artist-designed rugs, especially the Legacies rug by Gregory Siff.
Stacklab’s square cut burl table tops feature wood that is thousands of years old – they are breathtaking. It takes many weeks of pouring layers of resin in a vacuum chamber to achieve the final product.
Give us your top tip for spotting quality in a furniture piece.
If quality is the most important factor in the piece of furniture you are seeking, don’t try to find it online. You can only see the depth of the finish, the quality of the joinery or the feel of the proportion by viewing the piece in real time in a showroom or store.
What do you love about the design community in San Francisco?
It really is The Best. It is filled with wonderful and creative people of all ages and backgrounds – our clients and customers often become friends. There is a feeling that we are all in this together, it is collaborative and so creative. Just like this blog!
A huge thank you to Jeff and Peter for sharing their insights. Be sure to stop by the HEWN showroom at 101 Henry Adams, Suite 480 to see their full range of collections.